Goava

Industry: Information Technology (Sales Intelligence & AI)
Region: Scandinavia
Website: guavahealth.com

Overview

Goava is an AI-driven platform that identifies and prioritizes high-value leads through deep data analysis and CRM enrichment. Despite innovative technology, Goava faced critical scaling barriers — slow developer onboarding and rising costs at their existing hub made it difficult to grow at the pace the product demanded.

Build NYC Tech stepped in as a strategic partner, architecting a Dedicated Delivery Center (DDC) in Bangladesh and transitioning Goava from a fragile freelance model to a robust, full-time engineering team. The result was a 25% reduction in operational costs and a team that scaled from 3 to 14 dedicated specialists — delivering full system stability and geopolitical resilience.

Challenges

• Developer onboarding and talent acquisition: Technical onboarding was complex and time-consuming. Their previous hub in Ukraine faced significant talent acquisition hurdles within budget constraints, and the slow ramp-up period for new engineers hindered feature deployment and scaling efforts.
  
  

Solutions

• Proof of Concept (POC): Build NYC Tech initiated a POC to validate technical standards and prove that a Bangladesh-based team could meet Goava’s performance and budget requirements before committing to full-scale investment.
• In-house team integration: Build NYC Tech recruited a dedicated in-house team and managed coordination with the existing Ukrainian team, ensuring smooth knowledge transfer and a seamless system handover.
• Operational scaling: Following successful validation, Build NYC Tech established a full-scale Dedicated Delivery Center in Bangladesh. Within six months, the center evolved from a POC into a fully operational engineering hub.